Jay Henderson Named New Vice President of Sales for Hospice Business Line at Traditions Health

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Jay Henderson, Vice President of Sales for Hospice
Published:  January 23, 2024

Nashville, TN – Traditions Health has recently hired Jay Henderson as its new vice president of sales for the hospice business line. In this capacity, he oversees the sales function for Arizona, California, and Oregon. Additionally, Henderson will be responsible for building customer-focused, high-performing sales teams, while ensuring that we continue to provide value to the communities we serve.

“Jay is an outstanding addition to our Traditions Health team. With his strong background in sales leadership and his experience in building top-performing sales teams, I am confident he will help accelerate Traditions Health’s growth,” said Freeman Smith, chief operating officer at Traditions Health.

Henderson began his career in hospice in 2019 as the director of market development with VITAS. Afterward, he spent several years in local and regional marketing leadership roles before becoming executive director for Suncrest Hospice in 2021, giving him greater insight into hospice operations and the importance of collaboration among sales, operations, and clinical teams.

“I am honored to join the Traditions Health team, and I look forward to learning how I can best support our sales teams across Arizona, California, and Oregon,” said Henderson.

About Traditions Health

Traditions Health provides home health, hospice, and palliative care services. Its goal is to help patients have the best quality of life possible surrounded by the people they love. Traditions Health opened its first agency in Bryan, Texas in 2008. Since then, the company has continued to grow and now provides care across 18 states. Traditions Health is a portfolio company of Dorilton.

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